Loyalist is a CRM and marketing automation platform built for hospitality. It aggregates guest data from POS systems, reservation platforms, review sites, and event management tools into unified guest profiles. Teams use Loyalist to automatically tag VIPs, run personalized marketing campaigns that bring back regulars, manage and respond to reviews across key channels from a single inbox, and automate private event follow-ups - all augmented with AI that ties outreach directly to covers and revenue.

Connecting Up 'n go sends real-time transaction and guest data into Loyalist without any manual work. This enriches your guest profiles with payment behavior, helping you identify high-value guests, track visit frequency, and trigger personalized outreach based on actual spend patterns.

Loyalist gives you full visibility into who your guests are, how often they visit, and what they spend — across every property and channel. That data powers automated campaigns like VIP recognition, lapsed-guest re-engagement, and cross-property cross-sells.